SkaiBlu founder releases text book on digital aviation

SkaiBlu founder Michael Hanke has released “Airline E-commerce: Log on. Take off.”, a text book on digital aviation. The first of its kind, this book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. These include airlines’ digital properties and their features, e-marketing, e-sales & distribution, web customer service, e-commerce organization designs, and e-commerce strategy.

A number of industry experts have commented on Michael’s new book including Kevin McQuillan, Head of ba.com and mobile channels, British Airways: “Dr Hanke’s book provides a fascinating insight into the history and growth of e-commerce in airlines, as well as the challenges now facing companies within this fast-paced area of our business. A great read for practitioners and customers alike.”

The book can be ordered online in hardcover or paperback format; an e-book version is also available.