NIIT Technologies partners with SkaiBlu for BA mobile app assessment project

NIIT Technologies, one of the world’s leading IT solution providers to the global airline industry, has recruited SkaiBlu to participate in an assessment of the airline industry mobile app market and conduct a benchmark analysis as part of a British Airways mobile app project. With a large number of airlines positioning mobile apps as the digital hub of their cyberspace presence and the ever growing mobile-first traveler segment, an ongoing evaluation of this digital property is paramount to any carrier’s efforts to maintain its competitiveness in the online travel market.