Vietnam Airlines Invites SkaiBlu to Hanoi for Digital Strategy Assessment
June 15, 2017
June 15, 2017
November 29, 2016
Airbusiness, the Toulouse-based training academy of Airbus Industrie, partners with SkaiBlu for delivering inhouse seminars on digital aviation at selected corporate clients in 2017. Conducted in the form of lectures, video presentations, and workshops, these corporate seminars provide for insight in the e-commerce fundamentals of the airline business, an overview of the latest digital trends & developments, and an analysis of best practices for a transformative e-commerce strategy.
October 19, 2016
The consulting firm Bain hires SkaiBlu to do an assessment of e-sales performances and e-distribution practices of selected carriers from Asia, Europe, Middle East, and the US. This project is part of a larger benchmark study that Bain currently undertakes in the Russian aviation market.
September 17, 2016
SkaiBlu has been engaged by McKinsey to conduct a digital airline score (DAS) analysis involving selected US carriers for an industry benchmark study. The DAS methodology was created by SkaiBlu and comprehensively assesses an airline’s competitiveness in key digital areas. From digital platforms, online data privacy, and website features to online marketing, e-sales & distribution, and web customer service, SkaiBlu tracks and scores a carrier’s performance in these areas through 28 proxy indicators.
June 1, 2016
SkaiBlu founder Michael Hanke has released “Airline E-commerce: Log on. Take off.”, a text book on digital aviation. The first of its kind, this book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. These include airlines’ digital properties and their features, e-marketing, e-sales & distribution, web customer service, e-commerce organization designs, and e-commerce strategy.
A number of industry experts have commented on Michael’s new book including Kevin McQuillan, Head of ba.com and mobile channels, British Airways: “Dr Hanke’s book provides a fascinating insight into the history and growth of e-commerce in airlines, as well as the challenges now facing companies within this fast-paced area of our business. A great read for practitioners and customers alike.”
The book can be ordered online in hardcover or paperback format; an e-book version is also available.
May 19, 2016
SkaiBlu has been selected by China Airlines from Taiwan to complete accessibility testing for china-airlines.com in the US. This is part of China Airlines’ drive to provide equal access to its website for online bookings and self-servicing for all travelers including web users with disabilities. Equal website access is rooted in US DOT rules and the agency’s continuation implementation of the Air Carrier Access Act of 1986. According to the UN, there are worldwide over 650 million people with disabilities. Together with their families, this means that approximately two billion people are directly affected by disability. This issue is expected to become more prominent with ageing societies in key travel markets.
May 18, 2016
NIIT Technologies, one of the world’s leading IT solution providers to the global airline industry, has recruited SkaiBlu to participate in an assessment of the airline industry mobile app market and conduct a benchmark analysis as part of a British Airways mobile app project. With a large number of airlines positioning mobile apps as the digital hub of their cyberspace presence and the ever growing mobile-first traveler segment, an ongoing evaluation of this digital property is paramount to any carrier’s efforts to maintain its competitiveness in the online travel market.