Vietnam Airlines signs SkaiBlu for digital transformation project

SkaiBlu is pleased to announce that it has been hired by Vietnam Airlines to assist in the company’s digital transformation. The objective is to further strengthen the carrier’s online capabilities and make it one of the leading airline companies in cyberspace. In support of this objective, SkaiBlu and Vietnam Airlines will implement over the next months a number of digital strategies for customer-facing areas including marketing, sales, and service.

SkaiBlu releases 2018 digital airline score (DAS) benchmark report

The benchmark report provides for insight on the digital competitiveness of 90 carriers from different airline alliances, geographies, and business models. It is the first of its kind and is based on proprietary research conducted by SkaiBlu. The report helps assess airlines in their cyberspace performance compared to that of their rivals and identify opportunities for improvement in digital transformation.

Bain & Company rehires SkaiBlu

The consulting firm Bain hires SkaiBlu for an update on a prior study of e-sales performances and e-distribution practices of selected carriers from Asia, Europe, Middle East, and the US. This project is part of an ongoing benchmark study that Bain currently undertakes in the Russian aviation market.

Vietnam Airlines Invites SkaiBlu to Hanoi for Digital Strategy Assessment

SkaiBlu follows an invitation by Vietnam Airlines for an on-site assessment in Hanoi of the carrier’s digital strengths and weaknesses. During the week-long stay, SkaiBlu will meet with different department heads and senior management including the CEO Mr. Duong Tri Thanh. The objective of this visit is to develop an initial strategy to improve the carrier’s current competitiveness of